Big Streamers Bet on Increasingly Aggressive ‘Pause Ads’ to Stop Viewers in Their Tracks
A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them have left the traditional boob tube in favor of streaming outlets. But big streamers like Amazon’s Prime Video, Netflix, [.]. Continue reading Big Streamers Bet on Increasingly Aggressive ‘Pause Ads’ to Stop Viewers in Their Tracks
