Austin, Nov. 11, 2025 (GLOBE NEWSWIRE) —
**Men’s Health Supplements Market Size & Growth Analysis**
According to SNS Insider, the global Men’s Health Supplements Market was valued at USD 54.70 billion in 2024 and is expected to reach USD 106.70 billion by 2032, expanding at a compound annual growth rate (CAGR) of 8.77% over 2025-2032.
The market is taking shape due to an increasing number of older men, hormonal imbalances, and health concerns related to lifestyle. Growing awareness about testosterone health, prostate function, energy levels, and sexual well-being has significantly contributed to the rising demand for men’s health supplements.
The U.S. market, valued at USD 8.99 billion in 2024, is projected to reach USD 17.81 billion by 2032, growing at a CAGR of 8.98%. The country leads North America thanks to high consumer awareness, substantial healthcare spending, and extensive retail availability of supplements through both offline and online channels.
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### Major Players in the Men’s Health Supplements Market Include:
– GNC Holdings LLC
– Herbalife Nutrition Ltd.
– Abbott Laboratories
– Amway Corporation
– NOW Foods
– Nature’s Bounty Co.
– Life Extension
– Hims & Hers Health Inc.
– Optimum Nutrition
– MuscleTech
– Nestlé Health Science
– Vitamin Shoppe Inc.
– Bayer AG
– Himalaya Drug Company
– Nutraceutical International Corporation
– Nordic Naturals
– Thorne Research Inc.
– Biotest LLC
– Natrol LLC
– Metagenics LLC
– and other key players
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### Men’s Health Supplements Market Segment Insights
**By Type**
The weight management supplements segment accounted for the largest market share of 34.5% in 2024. This growth is driven by the rising global burden of obesity and an increasingly sedentary lifestyle. Meanwhile, anti-aging supplements are expected to register the fastest growth by 2032, fueled by a growing population of older men seeking vitality and hormonal balance. Ingredients such as NAD+ and resveratrol are gaining significant traction.
**By Age Group**
The 31-45 age group dominated the market in 2024 with a 32.15% share, reflecting strong demand related to energy, fitness, and maintaining sexual health. Meanwhile, the 46-60 age group is expected to grow the fastest, driven by rising health concerns such as low testosterone and cardiovascular conditions. This demographic is increasingly adopting supplements as a preventive health measure.
**By Formulation**
Capsules held the largest share of 34.15% in 2024, preferred due to their convenience, high bioavailability, and ability to mask unpleasant tastes. However, gummies are projected to witness the fastest growth, especially among younger consumers, who favor their taste and portability. Advances in technology have also enabled gummies to include a wider range of active ingredients.
**By Distribution Channel**
In 2024, the offline segment accounted for 68.05% of total revenue. This dominance is supported by customers’ personal buying preferences and professional guidance from pharmacists. Despite this, the online segment is projected to report the highest growth rate through 2032, driven by e-commerce platforms, telehealth services, and direct-to-consumer brands that enhance product discovery and offer subscription models.
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### Regional Analysis
**Asia Pacific Leads While North America and Europe Remain Strong Markets**
Asia Pacific accounted for 38.16% of the global market share in 2024, propelled by a large and rapidly aging male population. Rising preventive health awareness, modernization of supplement formulations combining Ayurvedic and Traditional Chinese Medicine, and rapid e-commerce expansion are driving demand in the region.
In North America, the U.S. remains the largest contributor, supported by strong retail networks, active consumer engagement, and growing adoption of natural ingredient-based supplements.
Europe continues steady growth, backed by stringent regulatory standards, an aging population, and increasing consumer focus on clean-label, clinically supported products.
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### Recent Developments
– **Nature’s Bounty** launched a new brand campaign titled *“It’s In Your Nature”* in June 2024. This campaign aims to refresh the brand’s position within the nutritional supplements segment by spreading optimism and fostering a stronger emotional connection with customers.
– **Abbott India** introduced a new version of its lead product, Ensure, in September 2022. Enriched with HMB (β‑hydroxy‑β‑methylbutyrate), this product is specifically formulated to help Indian adults maintain and strengthen muscle strength, combating age-related muscle loss. This launch aligns with Abbott’s expanding interest in adult and geriatric nutrition.
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### Exclusive Sections of the Report (USPs)
– **Incidence and Prevalence Trends (2024):** Understand the global burden of male health conditions such as prostate disorders, erectile dysfunction, and low testosterone, alongside demographic insights into nutritional deficiencies and lifestyle-driven supplement demand.
– **Prescription and OTC Supplement Trends (2024):** Analyze the evolving balance between prescription-based and over-the-counter men’s health supplements, highlighting physician preferences, pharmacist recommendations, and rising consumer adoption of nutraceuticals.
– **Volume of Supplement Consumption by Form Factor (2020-2032):** Track market preferences across capsules, powders, gummies, and other delivery forms while gaining insights into product innovation and user convenience trends.
– **Healthcare Spending on Men’s Health Supplements (2024):** Assess the role of public, private, and out-of-pocket expenditure in supporting supplement access, affordability, and growth within the men’s health category.
– **Lifestyle and Demographic Impact Index:** Identify how factors such as age, urbanization, sedentary behavior, and dietary patterns influence supplement uptake, providing direction for targeted marketing and product formulation strategies.
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### Men’s Health Supplements Market Report Scope
| Report Attributes | Details |
|————————–|—————————————————————————————-|
| Market Size in 2024 | USD 54.7 Billion |
| Market Size by 2032 | USD 106.70 Billion |
| CAGR | 8.77% (2025 to 2032) |
| Base Year | 2024 |
| Forecast Period | 2025-2032 |
| Historical Data | 2021-2023 |
| Key Segments | By Type (Sports, Reproductive, Bone & Joint, Cardiovascular, Probiotic, Anti-Aging, Hair Growth, Weight Management, Immune Health, Others) |
| | By Age Group (20-30, 31-45, 46-60, Above 60) |
| | By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others) |
| | By Distribution Channel (Online, Offline) |
| Regional Coverage | North America (US, Canada), Europe (Germany, UK, France, Italy, Spain, Russia, Poland, Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, ASEAN, Rest of Asia Pacific), Middle East & Africa (UAE, Saudi Arabia, Qatar, South Africa, Rest of MEA), Latin America (Brazil, Argentina, Mexico, Colombia, Rest of Latin America) |
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For more information or to request a customized research report on the Men’s Health Supplements Market, please contact us at **[email protected]**.
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**About SNS Insider:**
SNS Insider is a leading global market research and consulting agency. Our mission is to provide clients with the knowledge they need to thrive in changing environments. Utilizing a variety of research techniques—including surveys, video interviews, and focus groups worldwide—we deliver accurate, up-to-date market data, consumer insights, and expert opinions to empower confident decision-making.
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