**China’s SHEIN to Manufacture for Other Brands Amid Declining Sales**
*By Mudit Dube | Sep 18, 2025*
Fast-fashion giant SHEIN is opening up its apparel manufacturing network in China to other fashion brands, marking a strategic shift amid declining sales and challenges posed by US tariffs. This new approach aims to diversify SHEIN’s revenue streams while expanding its marketplace presence.
### Expanding Supply Access to Other Brands
SHEIN’s supply chain is renowned for its efficiency, with factories capable of producing new designs in just 5-7 days. After nearly two years of preparation and testing, the company launched a service that allows other brands to tap into this rapid manufacturing capability.
To utilize this service, interested brands must first open a store on SHEIN’s online marketplace. So far, about 20 brands—including French fashion label Pimkie and Filipino designer Jian Lasala’s brand—have signed on.
Beyond manufacturing, SHEIN offers additional support such as sample development, warehousing, sales, and order fulfillment. These services are typically hard to access for smaller brands at such competitive costs.
### Xcelerator: A Strategic Marketplace Move
The initiative, branded as **Xcelerator**, is designed to attract more fashion brands to SHEIN’s platform by leveraging its extensive apparel supply chain network in southern China. Unlike platforms such as Alibaba.com and 1688.com, which provide open access to Chinese manufacturers, SHEIN requires brands to participate in its marketplace for supplier access.
This conditional access is a deliberate strategy to strengthen SHEIN’s marketplace ecosystem amidst increasing competition and a volatile trade environment.
### Financial Performance and Outlook
Privately held and headquartered in Singapore, SHEIN does not publicly disclose its financials. However, Bloomberg has reported that the company’s net income surged past $400 million with revenues approaching $10 billion in Q1, driven by consumer demand ahead of US tariff implementations.
Despite facing external operational challenges and hurdles related to a potential IPO, SHEIN continues to be a formidable player in the global fast-fashion industry.
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SHEIN’s move to open its manufacturing capabilities to other brands signals an adaptive strategy to maintain growth and relevance in a shifting market landscape. For smaller and emerging fashion labels, this could represent unprecedented access to efficient production and logistics services previously out of reach.
https://www.newsbytesapp.com/news/business/shein-expands-its-china-supply-network-to-other-brands/story