Sunday night’s Super Bowl and Bad Bunny’s halftime performance fell short of setting new U.S. broadcast viewership records.
Seattle’s 29-13 victory over New England averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel rating system. This figure fell short of the 127.7 million U.S. viewers who tuned in last year to watch Philadelphia’s 40-22 win over Kansas City on Fox.
Bad Bunny’s halftime show attracted an average of 128.2 million viewers between 8:15 and 8:30 p.m. Eastern. This makes it the fourth-most watched Super Bowl halftime show behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993), and Usher (129.3 million, 2024).
Full global viewership numbers for the halftime show are expected to be released early next week.
https://abc7.com/post/super-bowl-bad-bunny-halftime-show-fall-short-viewership-records-nielsen-says/18582168/