**SoFi Launches SoFi Crypto, Integrating Cryptocurrency Trading into Its Banking App**
*November 11, 2025 — Financial technology company SoFi has announced the phased rollout of SoFi Crypto, a new product that allows its extensive customer base to buy, sell, and hold dozens of cryptocurrencies directly within their main banking application.*
This development marks a significant milestone as it fully integrates crypto trading into a traditional banking and lending ecosystem. By doing so, SoFi eliminates the need for users to transfer funds to external, crypto-native exchanges like Coinbase or Kraken for everyday trading activities.
**Bridging the Divide**
SoFi Crypto is seamlessly integrated into the main SoFi banking app, enabling customers to transfer money instantly between their checking, savings, and crypto accounts. This integration offers unparalleled convenience while maintaining the regulation and security standards associated with a large, chartered financial institution — a critical factor in overcoming one of the key challenges to mass retail adoption of cryptocurrencies.
Anthony Noto, SoFi’s Chief Executive Officer, emphasized that SoFi Crypto is just the beginning of the company’s broader strategy to embed blockchain technology throughout its platform.
**Future Plans**
Looking ahead, SoFi aims to leverage blockchain technology to power global crypto-enabled remittances, making international money transfers faster and more affordable. The company also plans to introduce a proprietary U.S. dollar stablecoin and incorporate cryptocurrency functionality into its lending and infrastructure services.
With these innovations, SoFi is positioning itself at the forefront of the evolving intersection of traditional finance and the crypto economy.
https://bitcoinethereumnews.com/crypto/traditional-banking-giant-sofi-launches-direct-crypto-trading/