**Ranveer Singh-backed Protein Brand SuperYou Targets Rs 500 Crores Revenue with Expansion into Healthy Snacking**
Ranveer Singh’s co-founded protein brand, **SuperYou**, launched in November 2024, is already setting ambitious targets. According to co-founder Nikunj Biyani, the brand aims to achieve a revenue of Rs 500 crores within the next three to five years.
Initially, SuperYou started with protein bars and has recently expanded its product portfolio to include multigrain protein chips. These chips, available in several flavors such as Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion, have even been taste-tested by Ranveer Singh’s family, ensuring quality and taste.
Nikunj Biyani shared insights into Ranveer Singh’s active involvement with the brand. Speaking to the Indian Express, he said,
*”He is not just the face; he is a real partner. Every product goes through the family’s taste tests. He brings storytelling, creativity, and a sharp consumer lens.”*
The partnership between Nikunj and Ranveer uniquely began through their mutual passion for sports. Nikunj revealed,
*”Ranveer is passionate about sports, and I also play a lot of sports. So we got to know each other while playing together. During a basketball game, I told him that I am going to make you an offer you can’t refuse. He is very friendly and said he would love to hear the idea. I didn’t send him any numbers or anything complicated. I sent him 4 GIFs, where the last slide said let’s bond. At some odd hour in the morning, he said ‘I love it’.”*
SuperYou’s product range is evolving rapidly. The brand claims India’s first protein wafer bar and its recently launched multigrain protein chips contain 10 grams of protein and 3 grams of dietary fiber per pack. These products are designed to provide healthier snacking options targeted at working professionals, students, gym enthusiasts, and teens.
Ranveer Singh expressed his vision for the brand, saying,
*”With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique — something that’s as fun and bold as it is good for you.”*
The brand is leveraging an omnichannel retail approach, making products available on popular online platforms like Amazon, Flipkart, Zepto, and Blinkit. Offline, SuperYou can be found in retail chains such as Reliance, 7-11, Noble Chemist, and Wellness Forever.
Positioned as a revolutionary player in the Indian protein market, SuperYou utilizes fermented yeast protein technology. This innovation offers clean, vegan, and gut-friendly protein options with no dairy, soy, or gluten — catering to the rising protein demand in India through quality and innovation.
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**Also Read:**
Ranveer Singh launches SuperYou protein brand, secures funding from Rainmatter Capital
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https://www.bollywoodhungama.com/news/bollywood/ranveer-singh-backed-superyou-targets-rs-500-crores-revenue-expansion-healthy-snacking-says-co-founder-nikunj-biyani/