While declining costs have made it easier than ever to launch an ETF, the bar for attracting assets has also been raised.
Investors now expect more competitive offerings, innovative strategies, and stronger performance before committing their capital. As a result, ETF providers must focus not only on cost-efficiency but also on differentiation and value proposition to stand out in a crowded market.
https://www.bloomberg.com/news/newsletters/2025-11-07/how-to-build-an-etf-with-300-000-and-a-dream