It’s a little bit synergistic and a little bit opportunistic. When we started this calendar year, we were thinking, “Okay, the tenth anniversary is this year for Angry Birds 2.” We’ve wanted to bring the Space theme to the game for a long time. As I mentioned, this is the first time in six years that we’re actually adding true new gameplay mechanics into the core of the game.
On top of that, we wanted to ensure we had a strong marketing campaign so that people could learn about the update. We had originally planned a mid-to-late October launch, which seemed like the perfect moment.
As we pondered how to tie the launch to something really interesting, we realized that TwitchCon is also celebrating its tenth anniversary. It was just so perfect! We quickly reached out to the folks at TwitchCon and said, “Hey, we’d love to do something with you guys. We were thinking of doing a drone show. Would you be open to us doing a drone show at TwitchCon?” They were enthusiastic and replied, “Yeah, absolutely!”
We explored ways to collaborate, and the TwitchCon block party emerged as the perfect place to celebrate. It’s a great opportunity to party with our fans, hang out with creators, and have a fantastic time celebrating ten years of Angry Birds 2, ten years of TwitchCon, and the release of the Space event.
https://www.shacknews.com/article/146412/angry-birds-2-twitchcon-interview