Now in its 35th year, the show features a record 1,136 exhibitors from 47 countries and regions.
A prominent corner showcases indie games, often created with limited budgets and small teams, prized for their originality and creative freedom. This spotlight highlights the innovation and unique perspectives indie developers bring to the gaming industry.
Industry interest is also broadening beyond traditional players. Central Japan Railway, known for operating the Shinkansen, made its first appearance by offering train-related licenses to developers as part of efforts to expand its intellectual property business.
Fashion retailer Parco has also entered the gaming market for the first time, signaling expectations of strong growth within the sector.
The event runs through September 28th, with organizers projecting an attendance of 250,000.
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